History

Foundation and development

When hospitality tells a story, it begins with a change of perspective: away from the difficult-to-access box and towards the digital experience platform. This is exactly where OFFICIAL VIP comes in. Since 2012, the brand has stood for a new standard as the first official hospitality portal for VIP tickets for premium events directly from the rights holder - transparent, digital and curated at the highest level.

What used to work via personal contacts, telephone lists and manual processes can now be achieved with just a few clicks. OFFICIAL VIP bundles official hospitality offers from sports and entertainment on a central platform and has been continuously developing since its foundation - from the first digital hospitality solution to a leading marketplace for premium experiences.

Positioning and claim

OFFICIAL VIP translates classic VIP experiences into a contemporary, digital customer journey. Companies, business travelers and discerning event fans can find reliably verified VIP tickets, business seats and boxes here - always with the security of booking directly from the portfolio of the rights holders.

The focus is not just on the seat with the best view, but on the entire experience: stylish reception, high-quality catering, exclusive surroundings and ideal conditions for networking and relationship management. OFFICIAL VIP is positioned as a premium platform for all those who want to use live sport and entertainment as a special experience - whether privately with family and friends or on business with customers and partners - always with a clear focus on quality, safety and professionalism.

Innovative strength and service orientation

OFFICIAL VIP combines the emotional power of live sport and entertainment with the efficiency of modern e-commerce technology. Intuitive booking processes, digital handling and clear product profiles ensure a convenient and reliable user experience. Every booking is more than just a transaction - it is the starting point for a hospitality experience that culminates in the arena or concert venue.

The platform history of OFFICIAL VIP is characterized by continuous innovation, a growing event portfolio and increasing internationalization. With every new event, every partnership and every unforgettable evening, OFFICIAL VIP continues to write this story - always with the aim of turning a click into the beginning of an extraordinary live moment and making hospitality a service-oriented experience at the highest level.

Timeline OFFICIAL VIP

2012

Launch of OFFICIAL VIP as the first official platform for VIP tickets directly from the rights holder.

2013+

Continuous expansion of the hospitality portfolio in leading sports and event locations.

2015+

Professionalization of the digital customer journey and booking processes

2018+

Internationalization and expansion to include additional sports and entertainment events

2020+

Establishment as a central digital marketplace for official hospitality offers.

2024

Relaunch with modernized design, improved usability and optimized booking route

Today

Leading, internationally growing platform for premium hospitality in the sports and entertainment sector, available in more and more markets and countries.